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Present inside out

Details pique curiosity


The ornament shown like it was lit from within

Perfectly circular, white, crowned in gold

the star in a beautiful tree

Now imagine this the other way:

The Christmas tree was set in the downstairs living room

It was a tad over 8 feet tall and covered in ornaments

The star ornament was a round, white orb…

Ugh. right?

We are trained from grade-school to go general to specific

But it’s backwards for scaffolding understanding

backwards for intriguing narrative

backwards for igniting curiosity

If you want to capture attention,

Start small, start specific

Start in a detail.


Day 19 of 25 days with presents for the presenter in you.

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Happy holidays,

Santa Andy

#advent #content #trajectory #storytelling

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