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Audiences can't Read & Listen

Stop competing with yourself


My daughter says “stop ignoring me”

----but I didn’t actually hear her.

Not understanding why could ruin your next presentation.

Like everyone, I suffer from inattentional deafness & subvocalization.

Here’s what that means and why it matters.

First some plain language definitions…

👉 Inattentional deafness:

Deep focus on the task at hand can essentially make you deaf.

👉 Subvocalization:

As you read your brain turns the reading to sound,

you then “hear” what you see which then makes you deaf

because you can’t hear 2 different word streams at the same time.

So what the heck does this have to do with presenting?

1 -Complicated slides require focused attention = deafness

2- Text requires subvocalization = deafness

As to what that means for your next presentation:

🔥 Use simple, image-based slides


👏 Give people processing time for more complicated ones.

If you’re doing anything else, you may be presenting…

but lots of your audience is not hearing anything you say.

Let me know how it goes in the comments.


Day 9 of 25 days with presents for the presenter in you.

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Happy holidays,

Santa Andy

#adventtips #visuals #powepoint

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