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What if ...

What is vs. what could be


My wife looked at the $800 chainsaw on the visa bill

She remembered what was, and what is now

Then she smiled as she paid the bill.

This the view that saw is transforming from a house not yet built.

It’s a simple binary frame: what is vs. what could be.

It’s the frame of MLK’s I have a dream speech,

it can work for your research presentation,

or be a winning grant proposal,

or your start-up pitch…

When you present:

talk about what is 😣

and talk about what could be 😊

More often than not, it’s the only frame you’ll need.


Day 15 of 25 days with presents for the presenter in you.

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Happy holidays,

Santa Andy


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