Leo Reis | PresentBetter

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7 Key Questions

For Leo Reis

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1. In what context and to whom are you giving the talk?

If this is a conference presentation, give some consideration to the audience mix. Assuming a bimodal distribution of people unfamiliar vs familiar with your discipline, approximate that mix and detail a bit about what familiar means they already know. If it is not a conference talk, name what it is and do the same distribution exercise.

Answer here

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2. If the talk were successful how would you know?

Don’t simply say “the audience would understand my research.” This is about having goals beyond just understanding my research and thinking about how you can evaluate whether those goals have been met.

Answer here

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3. In plain language: what are you actually doing?

This should be answered in less than 2 sentences, be relatively jargon free, and cover the following questions: what is the problem you are solving? How are you approaching solving that problem? What solution are you proposing? What is the evidence supporting its efficacy? How will the future be different? See online module for more.

Suggested way to model this answer:
In order to (what problem are you solving) 
I am (what solution will you figure out) 
By (how are you approaching doing this) 
So that (what benefit will the solution allow to happen —or someday, maybe lead to allowing)

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And now more technical questions

4. What was the key question of your work?

This should identify some combination of both a knowledge gap and a working hypothesis.

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5. What is your methodological approach?

This should focus on high level approach, not detailed methodology, but can include technical terms.

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6. What was the most important result?

This should include the main result as well as a bit about confidence, statistical validity, limitations, etc.

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7. What is the significance of this result?

This should include next steps either in your own work, for others in the field, or both.

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